Updated: Nov 7
I. Hated. That. Logo.
I had spent over $500 on a graphic designer to create a logo for my business.
To be fair, I had given him a fairly vague idea of what I did, and when he started cutting me off in the middle of my sentences and told me that he knew what I was looking for, I just assumed he was the professional and I was the clueless newbie. I walked out of the office feeling a little confused, but oddly hopeful. When I got the first proof from him, I was sickened. It was nothing that I expected and it didn’t speak at all to me. When I got on the phone with him, he quickly told me that I was wrong and that this logo was exactly the type of branding my business needed. After a quick round of mansplaining, I found myself thanking him for his work and approving the proof before I hung up the phone.
I cried for an hour.
It wasn’t until a few weeks later when I met up with some other women leaders that I realized that I had been had. That wasn’t to say that I wasn’t partially to blame for the horrible design, but ultimately, I let someone else determine what my brand was.
Having a clear vision and mission
Having a clear vision and mission is critical when creating your brand. Once you are able to fully embrace and understand what you do and how you want to do it, you are able to create a visual that expresses those values.
Thinking outside of the box
Thinking outside of the box can be great in separating yourself from the competition, but it is also important to be authentic to yourself and your work.
Don’t be afraid to hire help
Don’t be afraid to hire help but make sure it is the right help. Don’t settle for someone that dismisses your vision or thoughts and certainly don’t pay someone full price for half-assed work.
Being consistent however, is the most important key to establishing your brand. Find what works for you and build your empire around it. Use it on merchandise, on letterhead, on emails, on anything. Use it and don’t waver.
When you have the right branding, it is easy to be consistent. When you’re consistent and the branding is in line with your mission, it is easy to gleefully promote your work.
Your time for personal revolution is now: Are you able, ready, and willing to seize it?
Until then, Be Limitless and Discover Your Next.
What’s Your Next?