How to Create Products that Sell

Updated: Nov 7


The Answers are in the Questions

My grandmother used to say that the world’s biggest problems could easily be solved with the smallest questions. As a young girl, I remember rolling my eyes and saying to myself (definitely not to her if I didn’t want my talking back to be met with good paddling ) “If we spent the time to ask the right small questions, we could solve the big problems.” As I got older and had a little more life experience in my pocket, I started to see the value in what she was saying. In a complicated world, it is easy to get wrapped up in finding a complicated answer, when really the key to success is just finding the simple solutions to big questions.


The same can be said for creating a product or service that will sell. Many business owners and executives complicate the process of product creation, when in reality the most effective way to create profit driving products comes from asking five small questions. When we were in school, we were introduced to the five question words and how to apply them into our daily critical thinking to solve problems. Utilizing these questions can lead to profitable products and buzzworthy services that will have your clientele clamoring for more.


Let’s go back to school, shall we?


Who will use it

Who is your ideal client or customer? Who are you expecting to use your product?


What do they need it for

What is the purpose of the product and what do they need it for? What problem will it solve in their lives?


When will they use it

When is this product going to be used and when will they need to either replace or renew it?


Where will they want to purchase it

Where will they be willing to obtain this product? Will they buy it online, do you need a brick and mortar store, will they order it through a catalog?


Why will they tell others

Why should your customer share their experience with others? Why should they sing your product’s praises?


The questions are small, but the implications are huge. When you understand the Who, What, When, Where, and Why of your customer’s needs, you can create a profitable product. (And always remember to listen to the wisdom of the women who came before you: They know what they’re talking about.)


Your time for personal revolution is now: Are you able, ready, and willing to seize it?

Until then, Be Limitless and Discover Your Next.


What’s Your Next?




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